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Senior National Account Management
Commercial account management – dealing with the major multiples
Key areas covered
- The workshop will expose you to the commercial realities of today’s complex major clients where you require persuasive skills, leadership and authority. Above all, tailoring your proposition to fit the needs of the individual, and the account, to maximise the opportunity.
- You will learn to identify the key elements required in the role of an account manager when dealing and selling to major corporate clients.
- Understand the role of the commercial manager and the day to day communication and persuasive skills required.
- We discuss behaviours and facilitation skills to achieve the long term strategies to build partnerships with your clients.
- How to influence the decision making process through commercial arguments as well as the emotional behaviours involved in buying, selling and negotiating.
- An interactive and thought provoking workshop that delivers all that you would expect from an award winning company.